The paradox of choice
Over the past few months, I finished Four Thousand Weeks by Oliver Burkeman. Solidly in the self-help category, this book was more a reminder than a lesson, but one important takeaway that I had was around the paradox of choice. Even in a world of abundance, we still face the key constraint of time, and this single element of our lives inherently limits the scope of what we can achieve. The term “paradox of choice”, first popularized by Barry Schwartz in a book by the same name, has even more significance in a world that is digital, fast-paced, and rooted increasingly on comparison and expectation. We all know and recognize that it impossible to live a perfect life, yet we may be tempted to maximize our life to the best of our ability. We do this against a backdrop that feels like a never-ending series of choices. I could be doing so many things right now, how can I possibly know that writing a blog post is the best action to take.